Media
Explore featured interviews, articles, and appearances highlighting impactful leadership and workplace innovation.
Democratising Talent Management:
How to Leverage Skills to Get Ahead
Video
By enabling managers and employees to self-serve on skills and talent, HR professionals can adopt a broader strategic focus, leveraging advanced analytics to inform executive decisions and ensure organisational resilience in terms of future skills and talent needed.
Process optimisation, fairer pay: HelloFresh's Global VP of People shares the recipe for successful skills-based HR
Article
Skills-based is one of those HR buzzwords that everybody agrees is important, but no one seems exactly sure what it means or how they can achieve it in practice. Let’s fix that. Here's my Interview with HR Grapevine.
Brainfood Live On Air - Ep210 - How TA Leaders Are Using ChatGPT and GAI
Audio
My observations on ChatGPT / Generative AI is that the most advanced users in our industry have been individual contributors operating on their own initiative in to get more efficiency in their personal work. This has been amazing to see, but something is clearly missing -
AI in Candidate Experience
Video
In a conversation moderated by Recruiting Brainfood’s Hung Lee, we discuss the role AI can play in enabling high quality, personalized candidate experiences. Yasar Ahmad (Global VP of Talent, Mobility & Rewards, HelloFresh), Kevin Grossman (President, Talent Board), and Siadhal Magos (Co-founder & CEO, Metaview) discuss how forward-thinking recruiting teams can leverage AI to:
Talent Leader Thoughts: Yasar Ahmad
Article
Yasar is currently the Global Vice President of Talent, Mobility, and Rewards at HelloFresh. Previously, Global Head of Talent Acquisition at Zalando focussed on Technology Hiring, and prior to that the Director and Head of Strategic Hiring at Wipro and Wipro Digital.
Balancing the Grind with Yasar Ahmad, Vice President – Talent at HelloFresh Global
Article
Yasar Ahmad is the Vice President – Talent at HelloFresh Global, one of the world’s leading meal kit company founded in Berlin. » Read more about: Balancing the Grind with Yasar Ahmad, Vice President – Talent at HelloFresh Global »
McKinsey’s customer-centric people function framework lacks focus
Article
McKinsey built a business on trust-building, with multiple components and then has gone on to sell this very model to its clients. The framework deconstructed addresses the stentorian cry for help that people functions require to become customer-centric.
Innovation and the next generation of TA | with Yasar Ahmad & Johnny Campbell
Video
Innovation is something that every organization strives for, across the board. Finding new and inventive ways to operate that will optimize processes and bolster growth is mission critical. And this is no less true for those in the talent acquisition sphere.
Talent in 2025: Designing the Future
Video
In this panel discussion with four industry experts and enterprise talent leaders, we bridge the gap between technology and vision. How do talent leaders today approach the question of AI in transformation? How do they create a vision that can bring along the rest of the business in order to effect the kind of change that will help them attract and engage the best talent?
How great hiring builds great companies
Video
Hiring is intensely competitive – yet many companies don’t realize that their ability to win is the result of a whole-company hiring mindset and leaders who make hiring their top priority. In this session, you’ll hear how the best companies have become more diverse and competitive by transforming how they think about hiring. You’ll walk away with great advice from successful leaders who turned their business partners into Talent Makers.
Ep 396: Talent Acquisition Revolution
Audio
We often talk about evolution in talent acquisition. That has always seemed appropriate in an area where the pace of change has been relatively slow compared to other areas of the corporation. However, what we are seeing now is much more like a revolution as talent shortages, changing business priorities, and rapid technological advancement send shock waves through the industry.
Ep: 6 Yasar Amhad's A Fresh Take on Recruitment 4.0
Audio
In this weeks episode of TH4SU, Theo gets to chat with Yasar Amhad on FreshRecruitment 4.0.
We discuss:
*Yasar's new role at HelloFresh - Sustainable, Global, Food
*Moving beyond reactive recruitment to recruitment 4.0
*TA Strategy - Define a vision, create a mission statement and frame your principles
*Data driven decisions from the outset
*DE&I creating and inclusive team
*Hiring recruiters based on unique skills and building their role around them in line with new 4.0 model
*What's next...
The future of Talent Acquisition, with Yasar Ahmad
Article
Every company strives for innovation. Finding new and inventive ways to operate that will optimize processes and bolster growth is mission critical, across the board. But Talent Acquisition is something that often gets stuck in the mud. Especially in times when requisition volumes are high, it’s difficult to cast your thinking out and envision what the future of TA could be.
How to Build a Hiring Culture to Drive Great Hiring Results
Video
Hiring isn’t just the job of TA – it’s a company-wide imperative. Join Yasar Ahmad (HelloFresh) and Annabel Nichols (Avanade) on stage for an in-depth look at how embedding a culture of hiring into the DNA of your organisation can lead to even better hiring results.
Full Article: Yasar Ahmad (HelloFresh): 'A hiring culture doesn't just stop when that person is hired'
Article
HelloFresh went from 11 to 25 thousand employees in the past twelve months. So what’s their secret ingredient? We spoke to Yasar Ahmad, HelloFresh’s Vice President Talent at RecFest | The Recruitment Events Co..
How legal can enable other teams in the business
Article
Scaleup leaders in sales, finance and talent usually work closely with legal every day - so how can legal teams enable their key internal clients to work more effectively? Find out in our interviews with Kaoru Fujita, director of sales at Omnipresent; Christoph Nicola, CFO at Finiata; and Yasar Ahmad, global VP of talent at HelloFresh.
Getting Ahead in the Modern Talent Acquisition Market.
WhitePaper
It’s never been more challenging, or important, to find, recruit, and retain the best talent. In this whitepaper, industry experts Mervyn Dinnen and Matt Alder combine insights from leading employers and Metaview data to provide a blueprint for accelerating the speed and quality of hiring in today’s talent markets.
How Zalando Is Using Codility To Create A 40% Female Workforce By 2023
Article
It’s no secret that the tech industry faces a diversity problem with slow improvement over the years. A study by Girls Who Code, a nonprofit that educates and supports girls studying computer science revealed that many young women are put off by their first encounters with tech companies due to gender-biased interview questions, inappropriate remarks, or observing a lack of diversity during the interview process.
The HomeCast - Life Under Lockdown - The Importance of Agility and Change
Video
We have Yasar Ahmed (Global Head of Tech Recruitment) and Keiran Dodd (Global Head of Executive recruitment) talk about their experience with the lockdown. The challenges they've faced, and how important it is that companies need be agile, be willing to pivot, and both inspire change and act on it.
Zalando: Building Diversity & Inclusion Using Codility
Video
In this success story Yasar Ahmad, Head of Talent Acquisition shares how Zalando builds diversity and inclusion using Codility. He shares why Zalando believes diversity is important, what benefits does it bring and how you can organize your hiring process to make it designed for people.
From vision to victory: Yasar Ahmed's path to global recruitment leadership
Video
Yasar Ahmed, Global VP of Talent at HelloFresh, spills the beans on his unconventional journey from being a scrum master to becoming a recruitment legend! Uncover the strategies he employed at Wipro and what keeps him motivated in the ever-dynamic landscape of talent acquisition.
The future of Talent Acquisition, with Yasar Ahmad
Article
Every company strives for innovation. Finding new and inventive ways to operate that will optimize processes and bolster growth is mission critical, across the board. But Talent Acquisition is something that often gets stuck in the mud. Especially in times when requisition volumes are high, or indeed low, it’s difficult to cast your thinking out and envision what the future of TA could be.